Annelie Koller

Run Free, Run Jozi.

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An integrated and extensive 9 month long national campaign that started with the establishment of a small run club and ended in a 10 000 runner night event through the notoriusly dangerous streets of Johannesburg. 

This was a first of its kind in South Africa and had the full support of the community and local goverment.

The campaign won a Gold at the national Loerie advertising awards for which I was the producer.