Digital Advertising Campaigns
Run Free, Run Jozi.
An integrated and extensive 9 month long national campaign that started with the establishment of a small run club and ended in a 10 000 runner night event through the notoriusly dangerous streets of Johannesburg.
This was a first of its kind in South Africa and had the full support of the community and local goverment.
The campaign won a Gold at the national Loerie advertising awards for which I was the producer.
Red Bull Beat Battle 2012
Annual street dance competition with Idols type elimination rounds that occur online. The campaign culminates in a final live show with 10 dance troups competing.
Various Digital Campaigns
Campaigns for Nike, Red Bull and Estee Lauder Companies including MAC, Clinique and Estee Lauder.