Brand Experience & Installations
Run Free Exhibition, Nike.
An integrated and extensive 9 month long national campaign that started with the establishment of a small run club and ended in a 10 000 runner night event. This exhibition was part of the NRG marketing campaign for Nike Sportswear to support the event and targeted the more culturally hip to lure them to the sport of running. The campaign used a well-known indie photographer to capture the lives of four regular, but popular student runners, on the track and off the track and featured a gallery event and online component.
The campaign won a gold at the national Loerie advertising awards for which I was the producer.
Nike at STR. CRD 2012.
STR.CRD is an annual sneaker and street culture festival. NIKE Sportswear revealed the NIKE MAG’s, the shoes featured in Back to The Future, at this event. The pair featured were one of only 1500 pairs world-wide and had to be flown into South Africa with a security detail. (Design and Production)
Nike at STR. CRD 2011
The first STR.CRD sneaker and street culture festival. (Design and Production)